The Kitchener-Waterloo Art Gallery's Strategic Plan (2015-2020) identifies five key strategic priorities for the future: Community Engagement, Financial Sustainability, Artistic Leadership, Human Resources, and Facility. Our vision is that the KWAG will be recognized as a vital cultural presence in the community.
We are guided by the conviction that contemporary art is a vital social force that extends beyond the art world and into the broader culture. Our purpose is to engage diverse audiences ranging from arts professionals to those less familiar with contemporary art. Not only are we involved in preserving, presenting, and interpreting the art of our time we see ourselves as a forum for the exploration of contemporary art and ideas and a research laboratory for artists. Our aim is to be influential, to set a standard for the future of art and demonstrate the inherent potential of art to transform peoples' lives. In light of this long-term vision, KWAG presents and interprets significant developments in contemporary art through innovative and interactive public programs for adults and children, which in turn offers the public broad and balanced perspectives on contemporary art.
We see our future direction as giving shape to new ideas and championing cross-disciplinary practice. At the core of our vision, as we become increasingly sensitive to the challenges inherent in adopting a global perspective while maintaining roots in the community, we realize the journey has no terminus. Rather, it continuously circles back to our own rapidly changing community where many languages are spoken within the region's limits. With a growing reputation for important and inventive programming KWAG builds on existing momentum to embark on a bold new path.
Bending and breaking current conventions, KWAG of the future will be driven by a philosophical approach motivated by two core principles.
The starting point for all that we do is art and ideas—cultivating new ones, researching, understanding, sharing our knowledge and encouraging community engagement in the development of ideas.
The other is our commitment to inspire, enhance and promote creativity at the individual, group and community level. Moving beyond the traditional institutionally directed approach we seek engagement with the public and our partners to widen the circle of those who create cultural content and the cultural context of all that we do.